10:00 amAnomaly Alerts
Catch the odd number while it is still small.
Dawvone learns what normal looks like for every branch, product, expense and campaign. When something moves far from normal, the brief tells you what changed, by how much, and the most likely reason.
Returns doubled at Bhopal
Check today14 returns yesterday vs a 30-day average of 6. 11 are Model X2 mixers from one batch.
6:00 am
Ad cost per order up 18%
Worth a look₹297 per order vs ₹251 last week. The rise is from one campaign after a budget change on Sunday.
6:00 am
Indore sales down on a Tuesday
Worth a look₹38,200 vs a usual ₹61,000 for Tuesdays. Card payments stopped at 4:10 pm, cash sales were normal.
Yesterday
Unusual expense: electricity
FYI₹48,900 paid vs a usual ₹21,000. Check if this covers two months.
Mon
What Dawvone watches for, every night.
Sales drops
A branch or product selling far below its usual level for that weekday and season.
Returns and discounts
Spikes in returns, refunds or discounts at a counter, often the first sign of a quality or billing problem.
Unusual expenses
A bill much larger than usual, a duplicate payment, or a new vendor receiving a large amount.
Ad costs
Cost per order rising faster than orders, or spend continuing on a campaign that has stopped converting.
Quiet customers
A regular wholesale customer who has not ordered in twice their usual gap.
Your own rules
Add a rule in plain words, such as "tell me if cash at Ujjain is above ₹50,000 at closing".
How an alert is decided.
- 01
Learn the normal
At least 8 weeks of history per item, adjusted for weekday, month-end and festival periods.
- 02
Measure the gap
Only changes well outside the usual range are raised. Small daily noise is ignored.
- 03
Find the likely cause
Dawvone drills into the records, such as one product, one batch, one campaign, and shows what it found.
Questions about Anomaly Alerts
Will I get too many alerts?
The brief shows at most three alerts, ranked by money at stake. The rest wait in the alerts list. You can raise or lower the sensitivity per branch.
Are alerts always right?
No, and they are not meant to be conclusions. Each alert is a prompt to check, with the data attached. Mark it as expected and Dawvone learns from it.
Can a manager receive alerts for their branch?
Yes. On the Sunrise and Full Day plans, alerts can go to the branch manager as well as you.